Cosmetics have been around for centuries, with early evidence of their use dating back to 10,000 BC in Egypt. And it doesn’t show any signs of decreasing popularity. In fact, according to Statista, the global cosmetics market has earned $80.73 billion as of 2022. The industry’s connection to various beauty trends also helped its growth, with the rise and fall of specific trends impacting sales.
Over the years, beauty trends have evolved to reflect society’s changing preferences. In the early 20th century, for example, the Gibson Girl look was all the rage, with women striving to achieve a sleek and elegant look. By contrast, in the 1960s and 1970s, there was a more naturalistic approach to beauty, with women embracing their unique appearance. This trend has continued in recent years, with celebrities and everyday women eschewing heavy makeup in favor of a more au naturel look. As society continues to evolve, beauty trends will likely continue to change and evolve along with it.
Interestingly, the internet is often credited with the revival of many trends in the fashion and beauty industries. In fact, below are five beauty trends that are making a comeback (thanks to the internet!):
1. Bold Brows
For decades, thin and arched brows were all the rage in beauty. But a new trend has emerged in recent years: bold and bushy brows. While this look may seem counterintuitive, there are actually several reasons why bold brows are making a comeback as a beauty trend:
- They help to frame the face and add definition.
- They can make your eyes appear more extensive and more open.
- They can help to balance out a strong jawline or high forehead.
- They can be more flattering than thin ones.
Whether you want to make a statement or enhance your natural features, bold brows are definitely worth considering.
2. Bright Lipstick Colors
After years of dominance by nude lipsticks, it seems that brighter colors are making a comeback as a beauty trend. And there are good reasons for this shift:
- They can be incredibly empowering. They can make you feel more confident and put-together, even on days when you’re not feeling your best.
- They are also remarkably versatile. It can be dressed up or down, depending on the occasion.
- They can also be fun and playful, adding a pop of personality to your look.
Whether you’re going for a sophisticated look or something more fun and playful, brightly-colored lipstick can help create the perfect look. So if you’re looking for a way to add some pizzazz to your beauty routine, don’t be afraid to experiment with some brighter hues.
3. Braces
It’s hard to believe, but braces make a comeback as a beauty trend. In the internet age, people are becoming more exposed to different looks and styles worldwide, and braces are no exception. In countries like Japan and South Korea, braces have long been seen as a fashionable way to improve your smile. Now, thanks to social media, this trend is also starting to catch on in other parts of the world.
More and more people post photos of themselves with braces, and celebrities like Kendall Jenner and Justin Bieber have been spotted rocking them on red carpets and in magazines. Braces might be the answer if you’re looking for a new way to stand out from the crowd.
4. Natural Beauty Products
It’s no secret that the beauty industry is a massive, multi-billion dollar industry. And within that industry, there is a growing trend for natural beauty products. The internet, in part, has driven this trend. Today, consumers are more likely to research beauty products online before purchasing. And they’re also increasingly turning to social media for advice and recommendations. This means they’re more likely to encounter information about natural beauty products than ever.
In addition, the internet provides a direct line of communication between consumers and brands. This transparency means that consumers can make more informed choices about the products they buy.
5. Nail Art
Nail art has been around for centuries, but it has only recently begun to enjoy a resurgence in popularity. Thanks to social media, more and more people can share photos of their creative designs. This has inspired others to experiment with new techniques and styles and has helped spread the trend worldwide. Nail art is now seen as a form of self-expression, and its popularity is only growing. From simple stripes and dots to elaborate 3D designs, there is no limit to what you can do with your nails. So why not give it a try? You might be surprised at how addictive it can be.
The internet has profoundly impacted the beauty industry, and this can be seen in the resurgence of many trends. From bold brows to bright lipstick colors to nail art, there are no limits to what you can do with your look. So if you’re looking for a way to add excitement to your beauty routine, don’t be afraid to experiment with some of these trends. Who knows? You might just find yourself falling in love with them!
